Times Square Signage
As part of the revitalization of Times Square, the firm developed a signage consulting package which included streetscape and signage design for 1540 Broadway, 2 Times Square, the Virgin Megastore, and the Broadway Crown Plaza Project. Nelligan White also developed a graphics program and corporate identity package for Bertelsmann, the transnational media corporation. These signs serve as a showcase of current recording artists for various record labels including BMG, Arista, Ariola, and RCA. This stainless steel–framed, backlit sign is located on the 45th Street side of the Bertelsmann building.
© 2017 Nelligan White Architects